My “viral” post on twitter ended up receiving 2 retweets and 4 favorites. While this may not seem like much, I was actually surprised by this number and fairly happy with it considering I had not been active on my twitter in probably over a year. One audience that ended up providing the majority of my activity was from Sophia’s followers. Sophia was the first to retweet and favorite my post and all the activity but 1 favorite ended up coming from her followers. This audience was not necessarily expected however this was not an unintended audience. The purpose and goal of a viral post is to have it spread throughout multiple audiences to exponentially grow the spread of the post. This post proves that works, because when Sophia, someone who is much more active on twitter, shared the post, her audience was able to view it and respond to it and share it. This especially worked well because most of Sophia’s audience is also within the target audience of college students. I would say that my target audience of college students worked as all of my activity was from college students. I also believe this backs up that Twitter was a good platform for this post as I feel the primary demographic on Twitter are college student aged people.
I feel to make this post go more viral, especially due to my inactive Twitter, I could have specifically reached out to more friends and asked them to retweet it so that their larger followings could see the meme and hopefully interact with it. Social media growth is exponential so if you can give a post a very intentional initial post and do some of the early legwork manually, it will greatly increase its ability and likelihood of going viral.